Speed of insight, the new competitive edge.
I've been asked to present this a few times now. Recently, the University of Technology in Sydney (UTS) asked me to come and talk to their students as a part of a delegation put together by The Australian Fashion Chamber. The premise is below and here is the presentation in full:
Fashion retail has seen mass disruption over the last decade and that disruption isn’t about to let up. Fast and fragmented media led to an increase in the speed of consumer demand. Then supply chain, eCommerce and delivery innovation increased the product’s speed to market. Now technology is making the relationships between brands, influencers and customers stronger. Next, for retailers to remain both competitive and relevant today they will require a speed of insight to these changing markets as yet unseen.