Rick Owens Reveals Birkenstock Collaboration
Rick Owens doesn't shy away from subversion, so in some ways it makes perfect sense that the designer has teamed with Birkenstock, the German footwear brand best known for being fashionably unfashionable.
On March 16, Birkenstock's travelling mobile pop-up space, The Box, will park outside the Rick Owens store on La Brea Avenue in Los Angeles. To mark the occasion, the designer has reinterpreted three classic styles in four different fabrications, including felt, pony hair and full-grain leather. The pop-up will also feature styles from the comfort-driven, obsession-inducing brand's main line, as well as select Rick Owens ready-to-wear, furniture and accessories.
The Rick Owens project marks the first time Birkenstock has invited an individual designer to collaborate on the retail space. The styles will be available for pre-order on March 1 and for purchase on Rick Owens and Birkenstock channels on March 15.
At Buying Intelligence, we are seeing a growing trend of like minded brands joining forces to create twists on iconic products to capture broader audiences.
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