Retailers need this year's July 4 sales to succeed
US retailers are looking to make up ground on this year's lost sales over the critical July 4 trading period. With US Retail plagued by store closures, dire sales forecasts and the impending Amazon Prime launch, this mid-year sales driving event will likely be more intense than ever before.
July 4 has always been an important event in the retail calendar with intense promotional activities over the holiday weekend. This year, discounting looks to have started early, with seasonal categories such as dresses and swimwear looking to be the most hotly contested.
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