• Anne Heaney, Director

Puma's line up of collaborators drive an unexpected turnaround

Puma released an unscheduled statement for the second time in three months, announcing their revenue is expected to grow by 14 percent in 2017.

The German sporting goods maker, which had already raised the forecasts in April, is into the fourth year of turnaround balancing sportswear and street styles. The company is heavily focused on collaborating with celebrities from both inside and outside the sporting world and the celebrity roster is getting stronger into summer.

Rihanna, Usain Bolt, Kylie Jenner and The Weeknd are all releasing new ranges which is expected to drive further growth, particularly in the US market.

At Buying Intelligence, we have been monitoring the collections and can see great sell throughs on products such as the award winning sneaker, the Fenty Puma by Rihanna, performing well across multiple markets.

Stay in touch with the latest celebrity collaborations in your market with Buying Intelligence.

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