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  • Anne Heaney, Director

Gucci Wins Legal Battle with Forever 21.


Earlier this year, Gucci had filed multiple cease-and-desist letters to Forever 21 following apparent copyright infringement on a number of the fast fashion retailer’s items, utilising a knock-off of the Italian luxury brand’s trademark “blue-red-blue” and “green-red-green” stripe webbing.


A United States District Judge ruled in favour of Gucci in its ongoing court battle with Forever 21 on Monday by dismissing the fast fashion retailer's complaint against the luxury brand. The decision to dismiss the fast fashion retailer’s complaint bodes well for the luxury brand in the ongoing trademark conflict.


Several items from Forever 21’s collection incorporated the distinctive stripe webbing motif, which included a silver bomber jacket, floral bomber jacket, a butterfly jumper, a green tiger motif jumper and a striped choker.


Gucci’s renowned blue-red-blue and green-red-green stripe webbing trademarks have been iconic codes of the House of Gucci for more than fifty years, following their introduction in 1951 and 1963 respectively, with the first U.S. trademark registration of the webbing dating back to 1979.


Gucci is as committed as ever to protecting its long established intellectual property rights, which are at the heart of the brand’s identity, and to ending once and for all Forever 21’s exploitation of its distinctive trademarks and those of other brands who have suffered the same type of piracy.


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