• Anne Heaney, Director

Cyber Monday becomes largest online shopping day in US history.

Cyber Monday 2017 is going down in the history books.

Digital transactions on Monday reached a record $6.59 billion, marking a 16.8 percent increase from a year ago and makes Monday the largest online shopping day in U.S. history.

With a record $5.03 billion spent online during Black Friday, and an additional $5.12 billion Small Business Saturday and Sunday this discounting calendar event is now eclipsing previous years.

At Buying Intelligence, our daily promotional tracking saw retailers pushing offers online earlier and for a longer duration of time, in an effort to capture a larger share of the consumers spend.

Gone is the single adrenaline-fueled day of shopping, replaced by a steady flow of deals that shoppers can access at their convenience.

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