Cult Sneaker Label Filling Pieces Launches Ready-to-Wear
Cult sneaker label Filling Pieces is venturing into apparel. Launching today in-store at Barneys, the 12-piece unisex capsule collection includes technical outwear, jersey hoodies, drawstring track pants and logoed t-shirts, inspired by the "form follows function" ethos popularised by American architect Frank Lloyd Wright.
Marking the Amsterdam-based brand's first venture into ready-to-wear, the capsule will be followed by a permanent seasonal clothing line for Pre-Fall 2018, which will be carried at five key retail partners including Barneys in the US, SSense in Canada and Gr8 in Japan.
Founded in 2009, Filling Pieces was one of the early adopters within the $55 billion sneaker market that bridged the gap between athletic shoes and luxury footwear. The brand quickly gained global traction for its contemporary, minimalist aesthetic offered at accessible price-points.
Apparel will be a crucial part of the brand's future growth, withe company projecting ready-to-wear will make up 40 percent of the business, with 50 percent of the revenue coming from footwear and the remaining 10 percent from accessories like bags and small leather goods.
Stay in touch with the changing range strategies in your market with Buying Intelligence.