• Anne Heaney, Director

Christmas shoppers set to splurge this year.

Australians are on the Christmas shopping charge with shoppers set to splurge $50 billion from today through until Christmas Eve, up 3.9 percent on last year.

While rising household bills and slow wage growth have subdued spending over recent months, consumers are expected to loosen their purse strings in the festive season.

Up to 60% of many retailers’ yearly sales are made in the lead up to Christmas and post season sales, so it is essential to maximise your retail offer to market and have the right range and the right promotions in place to succeed.

During this critical 6 week period your result will hinge on the actions you take each week. You need to be nimble and react to your competitor's offers, pricing and product offers whilst maximising your profit margin.

Buying Intelligence gives you a critical analysis of your market's ranges, best sellers and promotions to support your decisions during this fast paced period.

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